Performance Marketing & Automation
for Digital Careers
This 12-week intensive program is designed to train you in the core skills of digital growth marketing—from building high-performance ad campaigns to automating business workflows using modern tools.
Get hands-on with Meta Ads Manager, Google Analytics, and Zapier while working on real briefs and industry-level projects.
What You’ll Learn:
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Fundamentals of performance marketing
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Campaign planning & audience targeting
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Media buying: Meta, Google, YouTube
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Setting up and analyzing analytics dashboards
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Automation with Zapier and lead capture flows
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Budget management, ROI optimization & reporting
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Real-world capstone project: Build a full-funnel ad strategy
You’ll Walk Away With:
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Run a real paid ad campaign
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Build automated workflows for leads & conversions
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Master reporting and analytics dashboards
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Get career-ready with a performance portfolio
Format
Duration:
6 Weeks
Skill Level:
Beginner to Intermediate
Mode:
Online (Live) / On-Campus (Studio)
Mentorship:
Weekly 1:1 check-ins
Includes:
Live demo + case exercise + resource toolkit
Project:
Final AI-powered creative campaign
Who Should Attend:
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Marketing & media students
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Freelancers, founders & digital creators
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Early-career marketers looking to upskill
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Anyone interested in ads, automation & analytics